800.988.6047

Dallas Women’s Foundation

A NetCommunity & WordPress Case Study

“Nonprofit Garden helped us to think and achieve bigger. Ideas that we thought weren’t possible either because of functionality or staff skills were able to be implanted with Nonprofit Garden’s guidance.”
– Sarah Burns, Senior Communications Director

NetCommunity Web Design: Dallas Women's Foundation

Challenge

As a long-time customer of Blackbaud, Dallas Women’s Foundation (DWF) found themselves with a NetCommunity site whose content and design had gotten out of hand. The DWF site had over 300 pages, 13 templates and 4 stylesheets to manage! There were too many pages, all the important content was below the fold and they were spending too much time manually overriding the built in CSS to achieve the look & feel they wanted.

Dallas Women’s Foundation also recognized the importance of delivering a consistent user experience on mobile for an increasingly growing audience of mobile & tablet users. DWF also demanded a contemporary website that would increase engagement and enjoyment for their mobile audience. No more denying that over 30% of all users are reading on a mobile or tablet sized screen.

Finally, they also sought to launch a WordPress blog that would act as a portal for communications as well as up to date news and happenings within the organization. DWF wanted to provide an easy-to-manage blog for internal staff to share donor stories, and other key announcements with their supporters. The new look and feel of the main site needed to translate to the blog, but not be identical so users were aware they were on a different site.

Solution

Nonprofit Garden collaborated with the Foundation to build a unique combination website uses the strengths of NetCommunity coupled with a WordPress blog that would better support the brand and streamline their internal processes without losing functionality.

Features include:

  • A responsive design that utilizes a single internal “flexible” template to allow for maximum customization of BBNC pages’ layout without managing multiple templates
  • Built-in SEO management
  • Mobile-responsive slideshow that’s easily updated by internal staffers
  • A WordPress blog is incorporated as a feed featured on the homepage of the new site
  • Tabbed content on homepage and accordion content on internal pages allows for clean display of content heavy items
  • An updated donation form display that is more modern and user friendly
  • Implemented Facebook Pixel Ad tracker & Google Tag Manager for conversion tracking
“Nonprofit Garden’s entire process is well-thought and well-structured. The time we spent in discovery, with different focus groups, was some of the most valuable time we spent in the whole process. Without that time and attention, I don’t think the project would have been as successful.”
Sarah Burns, Senior Communications Director

After working on site architecture strategy, template development and blog planning, the foundation team relied on Nonprofit Garden to handle the content migration. Once the site was 90% in place, Nonprofit Garden’s team provided 3 days of onsite training of basic NetCommunity elements as well as a complete orientation to the new site. Finally, Nonprofit Garden completed a comprehensive review of new features on the site as well as outlined the steps necessary to successfully launch the site.

Results

Their NetCommunity site & WordPress blog launched simultaneously in April 2016. Immediate feedback on the site was overwhelmingly positive and online donor engagement continues to increase. Supporters love the additional functionality of Dallas Women’s Foundation website; touting that having the site easier to read on any device has been the biggest benefit. “One of the positives we have seen is that our returning users and mobile users are up about 10% over the same time from last year.”  Nonprofit Garden continues to work with DWF to implement new features and functionality to the site to keep it fresh and modern.

Visit the website at www.dallaswomensfdn.org and their blog at www.dallaswomensfdnblog.org.

 

Print Dallas Women’s Foundation Case Study