Columbia Bible College
“Rebecca Leifert and her team were phenomenal. We received so much training about how to actually manage the work ourselves after implementation. I saw that as an added value.”
– Mark Klausen, former Marketing Communications Manager
After a brand identity re-launch, Columbia Bible College needed a total web refresh to better connect with a new generation of students. The existing site was plagued by the typical issues in higher education: too many contributors, too many pages, outdated content and no quality control.
With 1,000 pages and 2,900 NetCommunity™ parts, the college had a big project to tackle and knew they would need help. But local agencies were inexperienced with the CMS. The college turned to Google to find consultants with both WordPress and Blackbaud® expertise; they located Nonprofit Garden (formerly Beyond Nines).
Nonprofit Garden and our design partner Studio Aluminum collaborated with the college to design and build a NetCommunity web design that would better support the brand and marketing goals for the college and would extend into their WordPress environment. The team worked to create a different kind of user experience and user interface that included audience centered engagement so users would know exactly where to find their specific content.
- A responsive NetCommunity web design built on the Bootstrap coding framework
- Deep page design & implementation of “sticky navigation” to keep audiences exploring and engaged
- Highlights for video, photo and multimedia content utilizing light-box functionality to better tell the story of Columbia Bible College as well as their individual student programs.
- A WordPress blog that serves breaking and time-sensitive content needs
- Reconsolidation of all content updates to the central marketing department
- Built-in SEO management
Throughout the process, Rebecca and her team presented options for handling the content, scenarios and conversions that the college sought from each key audience. After working on template development and strategies for information architecture, the college team took over almost all of the content migration duties (with significant edits to reduce the volume of content!).
“The tailored experience was key,” said Klausen. “These gals gave us 110% in customer service.”
After launch, organic search traffic to the website was up as compared to the same period last year. Bounce rates have decreased, online donations have increased, and anecdotal feedback has been overwhelmingly positive. A major donor even mentioned to the college president how much he liked the site’s simplicity. With these early wins in hand, the college will continue to monitor the site’s effectiveness and optimize for results.
Visit the website at www.columbiabc.edu.