5 Smart Steps to Combine Traditional & Online Appeal Strategies for Success

Combining traditional with online appeal strategies begins with a good plan. When you’re creating that plan, you’ll need to make sure you step-up your game so your donors feel connected to your organization’s mission and vision.

5 Smart Steps to Combine Traditional and Online Appeal Strategies


As if your annual appeal planning wasn’t stressful enough, now you have online donors, Facebook friends, Twitter followers, mobile donors… and who knows what might be on the horizon. New opportunities for your organization exist with these online-savvy audiences.

How do you incorporate online communities and followers into your traditional year-end solicitation? We recommend a simple five-step process to tackling your integration.